About SD
sustainable mission
Zero-emission living is doable and I am here to show you how. Through smart content, real stories and a growing community, we’re inspiring everyday action for a cleaner, greener future.
JOIN me on my journey to net zero
Sustainable Content
From travel reviews to product guides — with the occasional dad joke thrown in — I convey narratives that make sustainable living feel accessible and engaging. By spotlighting zero-emission heroes and practical choices, I aim to inform, empower, and build a community united by climate action. Together, we can drive change and leave a legacy worth inheriting.
Sustainable Dad
Meet the fam
My biggest motivation for this zero-emission mission is my family.
I want Jack and Freya to grow up in a world that’s not just habitable — but thriving. Creating sustainable content and sharing the stories of others on the same path is my way of contributing. I’m incredibly lucky to have the support of my wife, Julia, who shares this vision and keeps me inspired every step of the way.
Let’s Start Something new